Business Rewrite Framework Courses
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The Business Rewrite Framework online program turns the method at the heart of Business Rewritten into a practical, guided learning experience. Anchored by a comprehensive Masterclass and extended by focused deep-dive courses, it moves learners through every stage of the framework, clarifying objectives, mapping backstory, profiling characters, extracting themes, and writing the chapters that come next. It then explores the same method through each of the six author personas. Running alongside them is a dedicated course, Using AI with the Business Rewrite Framework. Across nine modules it shows practitioners how to pair the framework with AI tools to accelerate rigorous, story-based analysis, making clear where AI adds genuine leverage and where human judgment must lead. The courses are built for a mixed audience: newcomers gain a complete, working command of the framework, while experienced practitioners sharpen specific techniques and their use of AI to apply them with greater consistency. Every module blends clear learning outcomes, proven methods, and hands-on practice with worked examples, so the ideas don’t just make sense on the page, they transfer to real work.
The payoff is the ability to do one of the hardest things in business: understand an organization deeply enough to change it successfully. Participants learn to see past surface symptoms to the root causes and human dynamics that actually drive outcomes, to surface opportunities and dismantle the barriers that quietly defeat most change initiatives, and to author a credible future rather than react to events. The AI course adds a decisive multiplier—the speed to read at scale and draft at pace—while keeping the analyst firmly in the author’s chair, on the principle that the framework supplies the story and AI supplies only the speed. For individuals, that means a durable analytical skill, fluency with the tools now reshaping the profession, and a shared language for tackling complex, interconnected problems. For organizations, it means better decisions, fewer failed initiatives, and when the stakes are highest, leaders can read the whole story, not just a pile of disconnected facts.
Framework End-to-End
The anchor of the program, this course takes you end to end through the Business Rewrite Framework using worked examples that bring each stage to life. You’ll learn to clarify an objective, choose the author persona that fits it, map a backstory, extract the themes that explain why a business behaves as it does, and draft the chapters that come next. Newcomers leave with a complete working model of the method; experienced practitioners leave with the discipline to apply it consistently. It is the fastest route from reading about narrative analysis to actually doing it.
Deeper into Backstory
Every organization carries a history that quietly shapes what it can and cannot do next. This course sharpens your ability to capture and analyze the plot, the defining events, and the major characters that made a company what it is. Through guided exercises and real-world examples, you’ll practice separating the events that mattered from the noise, tracing how one decision set up the next, and surfacing the path dependencies most analyses miss. You’ll come away able to reconstruct a backstory that explains the present—and predicts where resistance to change will appear.
Deeper into Characters
Businesses are driven by people, and the framework treats every stakeholder and entity as a character with motives, relationships, and conflicts. This course goes deep into character attributes, the alliances and rivalries between them, and the tensions that drive—or derail—a story. You’ll work through techniques for profiling the full cast of an organization and mapping the relationships that decide outcomes, using examples that show how a single unexamined conflict can undo a sound strategy. The result is a practical skill for reading the human dynamics that spreadsheets never reveal.
Mastering Themes
Themes are where the real insights live: the recurring patterns and root causes that connect otherwise disconnected facts. This course teaches you to extract themes from a mass of information, test them against evidence, and integrate them into a coherent understanding of the whole story. With hands-on practice and worked examples, you’ll learn to recognize when repeated problems share a hidden cause, and how to name it in a way that makes the path forward obvious. It’s the difference between managing symptoms and finally solving the problem beneath them.
Writing Future Chapters
The framework doesn’t stop at diagnosis; it turns forward to author what comes next. This course takes you deeper into building scenarios and weighing the risks, opportunities, and threats that shape a credible future story. You’ll practice constructing plausible next chapters, stress-testing them against the backstory and themes you’ve uncovered, and making the call on where to place your bets. Both first-time authors and seasoned strategists will leave better equipped to write a future that accounts for the barriers a change plan often ignores.
Using AI
This nine-module course teaches practitioners to pair the Business Rewrite Framework with AI tools and get rigorous, story-based analysis at speed. It opens by positioning what AI can and cannot do, then shows how each author persona changes the work AI is asked to produce and how to gather the evidence, interviews, and missing pieces that sound analysis depends on. From there it walks stage by stage through the framework with AI at your side, sharpening the call to action, reconstructing setting, plot, and characters at scale, driving themes past the shallow to genuine root causes, and generating future scenarios and decisions without letting AI smooth over the trade-offs. It closes on the discipline that makes the whole thing work: naming the predictable ways AI fails, demanding evidence at every step, and reserving the final synthesis and the accountability for the analyst. The theme never changes: the framework supplies the story, AI supplies the speed, and the analyst stays the author. Learn more here.
Deeper into Personas
Each persona course explores the entire framework through a single author’s point of view, the same method, focused on the questions and instincts that define one kind of leader. Take the one that matches your role, or work through all six to master the framework from every angle.
Creators
The Creator writes the first chapter of a new venture, product, or business line where there is no backstory yet, only questions that must be answered well. This course applies the framework through the founder’s lens, focusing on the decisions that define a story before it can go wrong. You’ll practice framing objectives, choosing the settings and characters that will shape the venture, and identifying the questions that are dangerous to gloss over. Ideal for founders, intrapreneurs, and anyone building something from a blank page.
Change Agents
The Change Agent inherits an established story and has to rewrite it without breaking what still works. This course applies the framework from the perspective of the leader charged with reinvention, where the hardest barriers are the ones the backstory left behind. You’ll learn to locate the sources of resistance, sequence change so momentum builds rather than stalls, and carry an organization through transformation with narrative as the guide. Built for executives, transformation leads, and consultants driving change at scale.
Problem Solvers
Information Gathering: Evidence, Interviews, and Gaps
Focuses on assembling the raw material that good analysis depends on. Covers the five data categories and their sources, planning and synthesizing stakeholder interviews to surface what the business knows but does not write down, and auditing the collection for blind spots so the most consequential gaps are closed before synthesis begins.
Risk Mitigators
The Risk Mitigator plays a story where other characters are writing the plot, and the job is to manage the downside. This course applies the framework to environments defined by regulation, competition, and uncertainty, teaching you to see the risks hidden inside a backstory before they surface. You’ll practice mapping threats, weighing exposures, and protecting an organization’s story against forces it cannot fully control. Designed for leaders in volatile markets, risk professionals, and anyone accountable for what could go wrong.
Opportunists
Backstory: Setting, Plot, and Characters
The stage where AI is strongest: reading at scale across filings, board materials, industry reports, and archives. Covers building the setting briefing, reconstructing the plot into named eras, reading annual reports for what they emphasize and work not to emphasize, and assembling a balanced cast that gives due weight to non-human characters such as products, technologies, brands, and systems.
Investigators
The Investigator asks the uncomfortable questions and follows the evidence wherever it leads. This course applies the framework as a discipline of inquiry, teaching you to interrogate assumptions, demand proof, and reveal how the themes that create success can also generate the vulnerabilities that threaten it. Through guided investigation of real examples, you’ll sharpen the skill of looking past the official story to the one the facts actually tell. Made for analysts, board members, regulators, and leaders who would rather find the truth early than late.